Saturday, August 21, 2010

Rihanna, Lady Gaga Vie For Best Editing: Better Know A VMA Category

The 2010 MTV Video Music Awards are fast approaching, which means that in only a few weeks you'll be treated to an excellent night of performances and appearances by the likes of Kanye West, Justin Bieber, Drake, Florence and the Machine, B.o.B and Deadmau5 (who will serve as the house DJ at the show). While people tend to remember the classic performances and the unhinged moments, the coveted Moonman is the reason why people show up and tune in. This year, there are 16 categories wherein some of the biggest music stars in the universe will compete for the coolest trophy in awards shows. Today, we take a look at the nominees in the Best Editing category.
Editing is a misunderstood science that is extremely important in the realm of music videos. Since there's such a compact time frame in which to work, there can be no wasted footage or sluggish shots. Everything has to blend together to match the vibe of the song and tell whatever story the artist hopes to get across in the three minutes available. Need proof that editing is important? Just look at past winners Scott Grey (for the multiple-personality cross-cutting in Alanis Morissette's "Ironic") or Jonas Akerlund (who won the prize for his sharp, kinetic work on Madonna's "Ray of Light").

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